Back on September, we got a call from A.J. Dunlap at A.J. Dunlap Photography. She was looking to re-launch her website around the first of the year and wanted a promo video to accompany the launch of her new site.
A.J. and Kyle make up a great husband and wife team in Raleigh, N.C. After talking to A.J. over the next few weeks, we learned that she and Kyle have a very unique approach to their clients. They spend a large amount of time getting to know their clients, both before the shoot and after. In fact, they will often have their clients over for dinner at their house and they even throw a Christmas Party for all of their couples at the end of the year. After hearing the type of relationship they form with people, we decided to make a video focusing on them, rather than their work.
Don’t get me wrong, A.J. and Kyle do amazing work. You can see for yourself right here (http://www.ajdunlap.com), which is why in the beginning we thought about doing a more traditional promo video where we show their work and show them working. However, after talking to them, we wanted to show more than just their work and instead focus on EXACTLY who A.J. and Kyle were. We wanted potential brides to see their video and know right away whether or not A.J. and Kyle were the perfect fit for their wedding. So many times, brides judge photographers solely on their work without thinking about whether or not they will get along with them and be a good personality fit, so we wanted to help potential brides get to know A.J. and Kyle before they decided to book them.
So, what did we do? Well, you can see for yourself below. We basically took our concept of a Portrait Video that we typically reserve for our wedding couples, modified it and made a photographer promo flooded with personality. With the photographer market getting flooded with so many new people, we wanted to make a video that made A.J. and Kyle stand out, and I think we did just that.
By the way, If you are wondering about the music, it’s “Darling” by Handsome and Gretyl. Head over to their website to check out the rest of their music. It is all fantastic stuff, but we felt this song MADE A.J. and Kyle’s video and was the perfect fit for the mood we were looking for. If nothing else, we can pretty much guarantee that you will be singing this song for the rest of the day….. You’re welcome. Song was used by permission and officially licensed.
Be sure to join our Facebook page to be notified when another wedding video is posted. Also, be sure to visit our homepage: http://www.artificefilms.com for more information about our services.
A.J’s Website: A.J. Dunlap Photography – Raleigh, NC
A.J’s Blog: A.J. Dunlap Blog – Raleigh, NC
Music: “Darling” by Handsome and Gretyl
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